You can get your business seen with EDDM
Allot of people still are not aware of this valuable tool that USPS offers to small to large businesses.
You can saturate a desired neighborhood with your own direct mail piece, that’s just pennies per home!
USPS Every Door Direct Mail (EDDM ) is an affordable targeted advertising technique that lets your business map your postal marketing audience by age, income or household size.
. You can use the FREE EDDM mapping tool on the USPS to choose the ZIP Code™ and carrier route that will target your best possible customers—current and future. The EDDM mapping tool is easy to use and discounts are available even for small businesses.
With EDDM Retail you can:
• Get a rate of $0.177 cents for each mail piece.
• Avoid mail processing costs & bulk mailing permits
• Save time as delivered usually within 24 hours of delivery to USPS
For your Mailer to qualify for EDDM/Retail:
• Your flat mailing piece must be under 3.3 oz.
• You must do a saturation mailing to a mail carrier route (you do not have to do a saturation mailing to an entire zip code, just what carrier routes you choose in an entire mail carrier route).
• Your mailing must be at least 200 mail pieces and not exceed 5,000 per day.
• The mailing piece must be more than 10 ½ long OR more than 6 1/8 high OR more than .25” thick. (AND ALL pieces, while meeting one of those requirements, must also measure by at least 3 1/2 inches.) USPS doesn’t use the term “width”, they are looking for the “height”. To clarify, regardless of how it is bound, the longest side of any piece is always considered the “length” and the shortest side is always considered the “height”.
USPS doesn’t use the term “width”, they are looking for the “height”. To clarify, regardless of how it is bound, the longest side of any piece is always considered the “length” and the shortest side is always considered the “height”.
If you don’t meet all the requirements for Retail, you can still qualify for EDDM/BMEU
Creating an EDDM/ Retail Mailing
- Create & set up your USPS Account
Set up your USPS EDDM or Business Account to get started.
You can do much more than EDDM with your account as well.
To register for an account —->> https://reg.usps.com/login
- Select Your Routes that you want to deliver to
Choose the carrier routes on the EDDM Mapping tool where you want your customers to receive your mailer. It is easy to choose and the EDDM User Guiden nicely illustrates also explains all the steps for choosing your delivery routes.
- Create & Design your Mail piece
Now to select the right type of mailpiece for your mailing. What size? Both sides? Your business only or will you offset with another advertiser? Use a sharp design with a clear message about the features and benefits that you offer. Make sure your design includes the address label and postage indicia in the right locations for an EDDM mailing.
Need help with this just email us: AceAdams@outlook.com for a free consultation.
- Find a wholesale printer
Now find a printer, Maybe a local printer would work with you. I always recommend checking with your local printers first. Many can help you format, design, print, and prepare your mailing. Set a goal for your drop-off date. Prep your mailer in piles of 100 and rubber band together.
- Pay for your mailing online or at the post office when you drop off your mailer.
Select your drop-off date based on when and where you plan to send them out. Remember that you can only mail out 5,000 per day so space a larger mailer over a few days if needed.
Click here for the FREE ONLINE PDF EDDM USER GUIDE which explains the drop-off steps & options for Retail and Business Mail Entry Unit (BMEU) accounts.
Some other things to be considered:
EDDM/Retail must ship to the local DDU to get this low rate (this is the term used for the post office closest to the place where your mailings or carrier routes are) so you need to deliver it to that post office or get a shipping cost to that post office location & combine it with the 17.7 cents per piece cost to realize your total mailing expenditure.
. Your printer might also charge a nominal fee to get everything prepared for your mailing but you should not pay more than $10-$15 per K at most for this compared to the $20-$25 per K you would pay for a normal mail processing/addressing fee.
The recommended number of print pieces in each bundle is 50 or 100 but this is something that your printer should be familiar with.
For EDDM/BMEU, the publications need to be bundled by carrier route with facing slip annotated with number of pieces in bundle (i.e. ‘bundle 1 of 5’ 50 pieces). Your printer or mailing house should know this already, but this is still good knowledge to have.
• You will need a sign up for a free CRID (Customer Registration Identification) to mail thru EDDM/Retail.
Mapping Tool:& USPS EDDM SITE: https://eddm.usps.com/eddm/customer/routeSearch.action
Get your free EDDM Customer Registration Number Here: www.uspseverydoor.com